We opened our Belleville location in 1996 and our Peterborough location in 1994. We expanded from 166 Front St. to the Walmart plaza location Belleville in 2000.  Locally owned by Phil Pacey and managed by Andrew Kerik, they have a combined 30 years in sporting goods retail. We have recently been awarded the GOLD STANDARD AWARD for overall appearance, performance and customer service.

    Our store features the largest used and new goalie inventory of all the nearly 400 Play It Again Sports stores in North America, and offer an exclusive "Goalie Night" (Info located in Promotions page) that includes Reps from Reebok, Vaughn, Bauer, Sherwood, TPS and more. We specialize in hockey, goalie, fitness, golf, soccer, rugby and softball.  We have a slightly different look to our hockey department than most of our stores because we carry such brands as Graf, Reebok pro, CCM pro, Eagle, Vaughn and more.

    We are committed to giving back to the Quinte area through sponsorship of minor and adult sports teams, donating to charity golf tournaments and events. We are involved in the community also through hockey schools, coaching and in-store registrations.